Fairtrade is a movement for change that works directly with businesses, consumers, and campaigners to make trade fair for farmers and workers. The international Fairtrade system represents the world's largest and most recognized fair-trade system.
Fairtrade is about better prices, decent working conditions, and fair terms of trade for farmers and workers. It's about supporting the development of thriving farmer and worker communities that have more control over their futures and protecting the environment in which they live and work.
What the FAIRTRADE Mark means
When you buy products with the FAIRTRADE Mark, you support farmers and workers as they work to improve their lives and their communities. The Mark means that the Fairtrade ingredients in the product have been produced by small-scale farmer organizations or plantations that meet Fairtrade social, economic, and environmental standards. The standards include protecting workers' rights and the environment, payment of the Fairtrade Minimum Price, and an additional Fairtrade Premium to invest in business or community projects.
'FAIRTRADE AS A CERTIFICATION IS MUCH MORE THAN MERELY AN ENVIRONMENTAL CERTIFICATION, IT IS THE ONLY AND BEST ETHICAL AND SOCIAL CERTIFICATION THAT REALLY ENSURES SOCIAL AND ENVIRONMENTAL, ETHICAL AND ECONOMIC IMPACT, AND THEREFORE HUMAN IMPACT.'
Coffee farmer, Coopeagri
To understand better how Fairtrade works, let's look at an example of a packet of coffee.
Coffee is one of the most important agricultural products in the global market. For the over 30 million coffee farmers worldwide, the coffee you buy means a lot of hard work. At the same time, they earn very little money from it due to speculation in financial markets. Fairtrade seeks to change that. Fairtrade offers farmers the power to control prices and to achieve fair prices for their products. Fairtrade benefits farmers in many ways. The significant aspects of Fairtrade are-
- Improves a whole family's opportunities with stable income
- It minimizes the risk of exploitative child labor
- The environment benefits by preserving natural habitats and the climate of critical aspects of fair trade
- The use of genetically modified organisms is forbidden
- Water is used as sparingly as possible
How does it benefit the consumers?
When it comes to being a conscious consumer, supporting small businesses and organic farmers is the most crucial choice of all. The producer deserves to get paid for his hard-work because, in the production chain, they are the ones ensuring the healthy and environment-friendly farming practices.
But how can you make sure of that?
By choosing a Fairtrade certified brand, you decide to stand up for the farmers and the environment.
Brands that are Fairtrade certified ensures that the money you are paying for a product will reach the ones that produced it. Without fair-trading, it is impossible to practice healthy and environment-friendly farming processes such as using organic pesticides, herbicides, fungicides, and fertilizers. Choosing a Fairtrade certified brand will not only benefit the farmers but also aid your health and environment.
It is the responsibility of a consumer to ensure fair-pricing and ethical sourcing of the consumed products. Fairtrade certifications are a clear indication of a brand ethic.
Fairtrade gives you a choice to choose products that change lives for over 1.5 million farmers and workers worldwide.
Take responsibility for your purchase.